Caveday

Product Design, Identity Design & Branding

Selma Online

Product Design

Twitch

Product Design, Marketing Launch, Social

Samsung

Creative Direction, Brand Campaign, Strategy

Camillo Real Estate

Native App Product Design

Here are some short writeups of long projects.

Sometimes a TLDR is all you need

Branded Obama Foundation's first initiative The Obama administration tapped 14 agencies to brand and promote 14 initiatives. I creative directed "My Brother's Keeper" a mentorship initiative to support young men and boys of color. I led a team of

Branded Obama Foundation's first initiative

The Obama administration tapped 14 agencies to brand and promote 14 initiatives. I creative directed "My Brother's Keeper" a mentorship initiative to support young men and boys of color. I led a team of UX, UI and brand designers to build the site, create the branding, and creative directed a series of videos featuring President Obama. That launched at the MTV Movie awards to an audience of several millions.

Branded Chrome as the Fun browser, on any device Back when everyone was still using Safari and Internet Explorer, Google wanted to showcase their cross-device-syncing new browser. I helped 72andSunny win the business and launch their first campaig

Branded Chrome as the Fun browser, on any device

Back when everyone was still using Safari and Internet Explorer, Google wanted to showcase their cross-device-syncing new browser. I helped 72andSunny win the business and launch their first campaign.

Redesigning MetLife's end-to-end SMB product Leading a small team, I worked with the MetLife team to reimagine and redesign the SMB experience and making it a more efficient process and increase conversion rates.

Redesigning MetLife's end-to-end SMB product

Leading a small team, I worked with the MetLife team to reimagine and redesign the SMB experience and making it a more efficient process and increase conversion rates.

Launched HTC as most customizable smartphone HTC was a leading maker of Android phones, but they were completely unknown. I was part of the pitch and launch team at Deutsch LA to launch the brand in their first global campaign with the line "You d

Launched HTC as most customizable smartphone

HTC was a leading maker of Android phones, but they were completely unknown. I was part of the pitch and launch team at Deutsch LA to launch the brand in their first global campaign with the line "You don't need to get a phone. You need a phone that gets you." HTC more than doubled their sales in the year following.

Reimagined the space exhibit at the Museum of Science and Industry I was contracted to help the MSI rethink their space exhibition. I reconcepted the space, researched and proposed new technology experiences, and designed a state-of-the-art exhibi

Reimagined the space exhibit at the Museum of Science and Industry

I was contracted to help the MSI rethink their space exhibition. I reconcepted the space, researched and proposed new technology experiences, and designed a state-of-the-art exhibition in a deck to be used as a fundraising tool to build the concept in 2026.

Developed Lumify launch website for Bausch+Lomb I creative directed the digital launch of a new eye drop from B+L. From overseeing the creation of the website to repurposing assets for social content, I led a small team that made the launch a succ

Developed Lumify launch website for Bausch+Lomb

I creative directed the digital launch of a new eye drop from B+L. From overseeing the creation of the website to repurposing assets for social content, I led a small team that made the launch a success.

Living room concerts bring attention to the rental housing crisis for Make Room To raise awareness about 11 Million families one paycheck away from homelessness, we created a brand called Make Room. Hosting living room concerts across the country

Living room concerts bring attention to the rental housing crisis for Make Room

To raise awareness about 11 Million families one paycheck away from homelessness, we created a brand called Make Room. Hosting living room concerts across the country with documentary stories, we had Carly Rae Jepsen, Miguel, American Authors, violinist Tim Fain, Third Eye Blind and more. The campaign raised over $90k and had over 850 press stories in its first year.

Launched Skylanders, one of the biggest video game franchises in history As a lead designer on the launch campaign for the Activision game "Skylanders," I helped bring the strategy to life and execute award-winning work that helped catapult the fr

Launched Skylanders, one of the biggest video game franchises in history

As a lead designer on the launch campaign for the Activision game "Skylanders," I helped bring the strategy to life and execute award-winning work that helped catapult the franchise into a multi billion-dollar success with several games, a Netflix series, toys, merch, and more. Oh yeah, there was also a Macy's Thanksgiving Day Parade balloon.

Creative Directed the first president in VR for Clinton Global Initiative For CGI's 10 year anniversary, we created the first ever President in VR. With a theme of "The Future of Impact" we told 5 stories of the impact CGI was having in East Afric

Creative Directed the first president in VR for Clinton Global Initiative

For CGI's 10 year anniversary, we created the first ever President in VR. With a theme of "The Future of Impact" we told 5 stories of the impact CGI was having in East Africa and brought the film to the event to show political, social, and community leaders in order to garner more commitments toward impact in the coming year. It launched with over 1M views on Facebook in the first week, as part of Facebook's introduction to 360 imagery.

Pitched Microsoft brand campaign to own nerd-dom for the Super Bowl Microsoft was looking to reposition themselves amidst the backlash of the Mac vs PC ads. I took a big swing and created a researched deck of how culture is embracing geekdom and n

Pitched Microsoft brand campaign to own nerd-dom for the Super Bowl

Microsoft was looking to reposition themselves amidst the backlash of the Mac vs PC ads. I took a big swing and created a researched deck of how culture is embracing geekdom and nerding out. The pitch went all the way up to the CMO but never was executed. I still love the strategy.

Created BettVR with Age virtual reality series for isolated seniors I created and directed a series of VR films for senior citizens. The project was written up in Wired and brought me all over the world as a speaker. I also designed dedicated VR p

Created BettVR with Age virtual reality series for isolated seniors

I created and directed a series of VR films for senior citizens. The project was written up in Wired and brought me all over the world as a speaker. I also designed dedicated VR programming around culture and travel, which, along with a dozen headsets, phones, and tablets, were donated to a senior center in NYC.

I write The Email Refrigerator with monthly insights and stories on a theme Every month (since Dec '18) I choose a theme and write an email with several short essays connecting things going on in culture, in my life, and in the news around that to

I write The Email Refrigerator with monthly insights and stories on a theme

Every month (since Dec '18) I choose a theme and write an email with several short essays connecting things going on in culture, in my life, and in the news around that topic. Past topics have included Language, Risk, Windows, and over 80 other topics. Read the backlog and sign up here.