Caveday
Brand and Business Development

The way we work is broken. We do it alone, distracted and full of procrastination and inefficiencies. Knowing that, my co-founders and I set out to change how people work and build a community around focus.

We created Caveday as a communal, transformative and energizing, work experience.

  • Caveday launch Jeremy Redleaf
Yellow background with two gray pencils in the top left corner; text reads '[CAVEDAY] January 15, 2017' and website 'caveday.org'.
Event flyer with a hand on a white computer keyboard, and a computer mouse in the top right corner. The flyer reads '[CAVEDAY] January 15, 2017' and the website 'caveday.org' at the bottom.
Multiple smartphones placed in wooden slots, viewed from the front.
Large screen on a stand displaying a welcome message to 'CAVEDAY' with a blurred background of a laptop and indoor plants, against an exposed brick wall.
A smiling woman wearing a headlamp and a Halloween bat-shaped pin stands in an elevator, holding a small bowl with food inside, with signs on the wall behind her.
Group of people gathered in a spacious room with brick walls, standing and sitting in a semi-circle, listening to a speaker with a bald head wearing glasses and a dark shirt. There are snacks and drinks on a table at the front.
Round stickers with the text 'I am outside the cave' in black and white, scattered on a glass surface.
Group of people in a room, some with hands together as if praying, some observing, with curtains in the background.
People working at desks in a modern office space with an exposed brick wall, some of them wearing headphones and working on laptops.
A collection of design logo samples and fonts for the brand 'Caveday', showcasing various styles, colors, and typography options.
A collection of various minimalist logo icons, each with the word 'CAVEDAY' underneath, in black and orange colors. The icons include abstract shapes, handprints, circles, and stylized objects.
Collection of 20 black and white logo icons with the text 'CAVEDAY' beneath each, arranged in a 4x5 grid, representing various abstract graphic designs.
Text outlining the mission and values of the Cave, a company focused on productivity, innovation, and redefining work in the 21st century.
Diagram showcasing a logo and lockup variations for Caveday. It includes a logo called 'The Halo,' a primary lockup with the logo and 'Caveday' text in orange, a secondary stacked lockup with the logo above the text, both in orange and white. There is an explanation that the logo represents a person in the cave, a negative space showing the head and shoulders, with rings representing focus and barriers for distractions. The color scheme includes orange, white, black, and gray.

Final Logo and Icon

Poster with the title 'Values' and sections labeled Focus, Humility, Energy, Discipline, and Accountability, each with a brief description and an icon above the text.
A promotional collage for Caveday featuring swimming and underwater images of people in blue tones, with text about a productivity training event on July 30 and June 25.
A man giving a presentation to a diverse group of people seated around a conference table in a well-lit room with a large screen displaying a slide titled 'Two Types: Block Off Time' and other points.

I also developed Caveday’s marketing workshop and traveled the country teaching people the benefits of deep work, flow, and Caveday.

A collection of company and platform logos on a black background, including Facebook, Spotify, The New York Times, Pinterest, Gensler, WeWork, TED, and others.

In the pandemic, we pivoted and became a virtual community.
I designed the end-to-end digital experience.

Black beanie hat with the words "MONO TASKER" embroidered on the front in white letters.
A woman in a gray sweatshirt holding a black tote bag with the words "Stay focused out there" printed in white and yellow.
Metal coasters with the words "Outside the Cave" and "Inside the Cave"
White candle in a transparent glass holder with a lit flame, featuring a minimalist label that says "focus" and "start your Cave with a ritual."
A woman with curly hair smiling while wearing a white hoodie with the word CAVEDAY printed on it, standing against a geometric gray and white background.
A digital planner page named Monotask with sections for To Do, Remember, and Date, featuring an orange header and a small logo at the bottom right.
Young woman with long, wavy blonde hair wearing a white baseball cap with yellow text and a graphic, and a white t-shirt, standing against a light wall.
  • Caveday goes digital remote work
  • Upgrading Caveday technology

RESULTS

In 8 years, we’ve had some impressive success.
It became a bootstrapped, full-time job for my cofounders and I.
Plus, we hit some huge milestones

$80K

monthly recurring revenue

56

staff members hired and trained

75+

corporate clients

20k

newsletter subscribers

475

avg bookings per day

500x

our customer base

and tons of press

Logos of various media outlets including Fast Company, CNN, NPR, Harvard Business Review, the New York Times, The Guardian, Bloomberg Businessweek, Forbes, and BBC.

Team

Jeremy Redleaf, Co-Founder
Molly Sonsteng, Co-Founder
Phil Van Nostrand, Photographer