Caveday Product Redesign
THE BRIEF
Caveday is a virtual coworking community that facilitates 150+ hours of focused work sessions each week for users in over 50 countries. As we 10x’d our membership during the first year of the pandemic, we needed to smooth the digital experience.
How can we redesign the “out of the Cave” experience (dashboard and schedule) to increase bookings and reduce churn?
THE SOLUTION
Rethink our approach to design by listening to customers and solving pain points. Build a schedule that is visually appealing, easy to scan, and makes recurring booking and reminders intuitive.
THE KPIs
Increase booking by 33%
(360 → 475 reservations per day)
Reduce churn by >5%
(40 percent→ 25 percent of people leaving after trial)
MY ROLE
Co-Founder, Head of Brand Experience
We had four major constraints in approaching the project
1
Experience
I was the only founder who knew digital product design
2
No Tech Founders
We had to outsource all dev to India which slowed us down and included miscommunication
3
Time Zones
We have a global community and we need to design an experience that fits 20 time zones
4
Budget
We were paying for this work and it is our most expensive investment to date
These interviews uncovered that we have 3 basic users:
The Daily Cavedweller
Integrated Caves and our system into everyday works.The Project Builder
Uses Caves only for certain kinds of tasks or projects.The Side Hustler
Uses Caves to structure off-work time (weekends, etc).
We began by scheduling meetings with dozens of our users to find out how they approach their work and how they use our existing product.
Our interviews continued, sharing prototypes to solve pain points and experiment with new features
Week view?
List view?
UX research revealed our assumptions were wrong.
People prioritized booking on mobile. User needed a confirmation screen, not just a single click to book.
