You need a new strategy. More ideas. Better thinking.

“Couldn’t ChatGPT just write our next strategy?”

Here are four of the many reasons consider hiring me instead...

1
ChatGPT is terrible at dealing with other people.

Have hard conversations, building rapport, and onboarding new team members– as far as I know, OpenAI has never programmed ChatGPT to do any of these.
Mentor junior creatives?
Teach the inner workings of the business and strategy to a vendor?
I think not.

I can say maybe over-confidently that I’m great at relationship-building.
With a decade of leadership experience, I’ve mentored dozens of young creatives. In building Caveday from the ground up, I’ve hired over 50 staff members and trained them in our methodology, brand ethos, and tech platforms. At various agencies (even as a contractor) I’ve had to manage inter-departmental and cross-functional relationships to execute complex and time-sensitive work.

I say keep the people management up to the people.

2
Decisiveness. One of ChatGPT’s biggest weaknesses.

If I wanted 100 ideas for a marketing campaign in the next hour, I’d use ChatGPT.
The first hundred might not be great so I’d ask for a few rounds more. Maybe one with more personality. One that feels traditional. One set that’s just crazy; borderline illegal.

But if I asked ChatGPT which is the best one– the one that best fits the brief and is most in line with not only our company strategy and future plan, but one that our stakeholders would buy into– I know that the machine is not the best bet.

I’ve honed my taste and can give pointed feedback quickly. I could tell you which idea of the hundreds that ChatGPT generated is the best. But also why.
I’m good at making hard decisions and choosing only the best work.

ChatGPT asks questions and then waits to be told what to do next.
I believe leadership requires decisiveness.

3
ChatGPT is logical, not persuasive.

So far, I haven’t had an experience where ChatGPT told me to do something and I did it. The work of leading creative teams depends on an ability to take the work and actually sell it.
If the leader is not able to convince stakeholders and clients that this work is worth making, then nothing gets made.

My job is to convince people to take risks.
And convincing people of anything requires that I build trust, create empathetic presentations, and know which notes are worth addressing and which are worth pushing back on.

But hey, that’s just me.

4
ChatGPT can’t build a reputation or community.

It’s can help develop strategies and build a content calendar.
But the work I do helps brands transform who they are.
Consistent quality over time.
My work creates an engaged community of passionate people.


And I have yet to see any AI engine do that.

Wait… I’m not ANTI-AI. I actually love ChatGPT.
(Actually, if you’re asking, I’m a Claude guy.)
More like “Jake x AI” than “versus.”
It’s a great thought partner, quick copywriter, coder, and good at giving clear feedback. But it’s not a replacement for all the human stuff that goes into our work.

Instead, AI is best as an extender of creativity and enabler of possibility.
Don’t you think?