Hi! I’m a creative director
and business strategist
with founder experience.
I create and grow brands into category leaders. 🚀
I fill the role of several people. I’m a generalist and former founder, able to dive in and solve any business problem.
I’m an expert at developing a unique strategy and integrating it throughout the brand experience.
Why I Get Hired
Helping Brands Blow Up 🏆
The game is finding opportunities for new products, earned media, and cultural splashes that create brand recognition rooted in a unique strategy. I’ve worked with startups and Fortune 500 brands alike.
Next-Level Growth 🔥
Taking brands to their next stage requires strategic thinking, understanding the landscape, and guiding cross-functional teams and stakeholders to take a risk. The trick I’ve learned is how to make the risk feel like a no-brainer.
Building Killer Teams 💪
Teams are more than just an engine for work. Teams unlock potential of an organization. I have experience hiring, onboarding, and operationalizing creative teams in work systems that just… work.
Some of my partners
A Few Career Wins 📽️
Launched my own startup, and navigated successfully through two pivots and a pandemic, continuing to grow and acquire new members.
Grew the team from three people to a staff of over fifty.
Acquired over 10k customers, building a community of over 25k people, growing the business to ~$1M ARR.
In 2021, we were featured in NYTimes, NPR, FastCo, CBS, Inc, Bloomberg, Forbes, and BBC.
I wrote a Caveday eBook.
Architected and executed B2B training program to nearly 100 companies generating more than $125k.
First creative hire; created Emmy- and Webby-nominated work and pitch-winning strategy to help triple the agency’s size.
A film I creative directed featuring President Clinton’s work in East Africa is now part of MoMA’s permanent collection.
Co-wrote and art directed the most Tweeted Super Bowl ad of 2012.
Led Samsung campaigns to outsell iPhone and become the only competition in the mobile phone market.
Hit the Reddit top 10 and snagged over 100M views in 72hrs.
Made Time’s top viral ads of the year and AdAge’s viral brand of the year.
Launched Skylanders, a new category of video game that became the 11th biggest console franchise of all time.
How did you get here?
Oh. You’re asking me?
I was asking you.
Okay, I’ll go first.
For the last 20 years, I have led teams to build strategies, campaigns, and communities that grow brands.
I bootstrapped Caveday from an idea into a global community, generating $1M in ARR.
Managed global campaigns for Fortune 500 companies like Samsung and Google.
Led product teams to ship features, sites, and apps for Twitch, J&J and more.
Galvanized change and fundraising for dozens of social impact initiatives.
Consulted startups helping them brand, launch, market, and blow up.
I love mentoring teams (and learning from them too).
I love getting my hands dirty.
I hate egos and drama.
Oh! There’s more if you want to read my full story.