Goodie

Overview

Nutritech was looking to launch a new product– a box of juice and smoothie ingredients with recipes, delivered on subscription. As the sole creative person on the project, I helped develop the name, the branding, the look and feel, packaging, and website.

Client

Nutritech

Date

2015

My Role

Creative Director, Design

Team

Yuan Ma, Developer
Alexandra Gordon, Managing Director

Project Website

https://www.wearegoodie.com/

Nutritech needed a name and brand that captured their social-mindedness as well as the taste of their subscription smoothie service.

After weeks of suggestions, presentations and ideas,
we landed on the name, “Goodie.”

We designed the logo to be dynamic. Every place you’d see it,
and every time you refreshed the site, the colors would update.

We did extensive research of the category and brand history to build a unique brand guidelines document.

We also designed their packaging (with “oh goodie!” inside).

Finally, we designed an optimal eCommerce user experience and applied the brand identity design to the website.