Facebook for Non-Profits

Overview

With the launch of the "Donate" button, Facebook wanted to build out their capabilities to support nonprofits. We worked with their social impact team to build out a brand and all of the content they would need to help nonprofits of all kinds build a following, activate supporters, and generate donations to galvanize positive social change.

Client

Facebook

Date

2015-2016

My Role

Design Director

Team

Sarah Stephens, Lead Designer
Yuan Ma, Engineer
Patrick Kolts, Photographer
Jackie Prince, Strategist
Ashley Jamieson, Producer

Project Website

https://socialgood.fb.com/

Press

Forbes
Tech Crunch
Mashable
El País
The Verge

Facebook wrote dozens of pages of content
as a guide for non-profits to use the platform.

To organize the content, we started with wireframes.

Then we designed an identity that mirrored Facebook’s.

Even added a little playfulness in animated icons.

We built out a deep website of organized information as a helpful guide.