Make Room USA

make room subtitle 2

PROJECT DETAILS

Enterprise Community Partners has been described by board member Edward Norton as the most influential nonprofit you’ve never heard of. Their goal is to make housing in the US more affordable and end the rental housing crisis through construction, programmatic support, and changing public policy. For over two years, they worked with us at Matter Unlimited, where I helped create and launch a sub-brand “Make Room” and the subsequent campaign, Concerts for the 1st, which premiered at the UN Media for Social Impact Summit. The idea was to unhide this issue through music, bringing big-name musical artists to the homes of struggling families. The result was a content series of concert footage and short documentaries about each family, all released on the 1st– the day rent is due– as a monthly reminder that the rental housing crisis affects 11 million families.

CLIENT

Enterprise Community Partners

DATE

2014-2015

MY ROLE

Creative Director

TEAM

Mike Howard, Writer
Yuan Ma, Developer
Chloe Harlig, Designer
Paul Bozymowski, Director
Jon Seale, Director
Andrew Ellis, Director
Jon Kasbe, Director
Jenny Turner, Producer
Souki Mehdouhi, Producer
Ashley Jamieson, Producer
Rob Holzer, Executive Producer
Alexandra Gordon, Managing Director

AWARDS

Webby Nominee

PRESS

Previous