Bausch & Lomb was preparing to launch a new product, Lumify, which whitens eyes. In targeting a new and more specific demographic, Gen X and Millennial women, they wanted a new look and design for the product and needed a digital landing page for all the information.
I was the lead UX designer on the project, conducting interviews, designing wireframes and user journeys. I also acted as creative director for the visual design, overseeing a mid-level designer and being the go-between for the client.
Bausch & Lomb
Lead UX Designer
Leah Einarsen, Lead UI Designer
Gary Krivin, Producer