My Brother’s Keeper (Obama Whitehouse)

Project Details

The Obama White House founded the first ever Creative Alliance, a collection of agencies tackling social issues. As a member, Matter Unlimited was selected to work on "My Brother's Keeper", an initiative to close the opportunity gap for young men and boys of color.

I lead a team of 3 creatives and a producer to build a brand and identity, launched a series of films, and a website which connected people to Mentor.org to get more involved with the program. The campaign launched on the heels of the Oscars and the cultural dialogue around #OscarsSoWhite. The launch is part of a multi-year multi-channel campaign that will extend long beyond the Obama administration.

CLIENT

The Obama Foundation and The White House

DATE

2015-2016

MY ROLE

Creative Director

TEAM

Alexandra Gordon, Managing Director
Ashley Jamieson, Producer
Lea Einarsen, Designer
Rob Holzer, Executive Producer
Mike Howard, Writer
Mass Appeal, Production Company

PRESS