HTC

Project Details

After years of white-labeling phones for the carriers, HTC was ready to step out and become a brand. At Deutsch, we pitched and won the business with the work you see here. In 2009 and 2010, no one in the category was addressing the significance that mobile devices have in our lives or the customizability. The results of "The YOU Revolution" campaign helped to catapult HTC tothe number two position in the category behind Apple

CLIENT

HTC

DATE

2009-2010

MY ROLE

Art Director

TEAM

Kevin Butler, Writer
David Zorn, Sr. Art Director
Scott Hidinger, Creative Director
Karen Costello, Group Creative Director
Eric Hirshberg, Executive Creative Director
Marisa Wasser, Producer
David Frankham, Director